Lately 2 straight years price upward trends of LED chips breaks, and declined for the first time in 2 years. Main products of San'an and Huacan, 2 of Chinese large LED chips suppliers, decreased varying amount in price. Parts of them dropped by up to 20%. 

That might release good news for both LED display suppliers and customers. For small pixel pitch LED displays, LED chips' cost accounts for as much as 70-80% of display costs. Fall in price of LED chips influences deeply in LED display industry. Only suppliers they who develop distinctive differentiation strategies and deliver superior customer value will succeed in this far-reaching change.